VMFD Vilnius „Zalgiris“ football club image aspect of the opinion by fans

For sports organizations operating in Lithuania, it is very important because supporters maintain it, while in Western Europe or the United States - it is stable and profit- oriented organizations. Most importantly, the new economic world becomes image and reputation development and support. In today's world, in an all innovative organizations increasingly focus on image making. Reach a unique position and build long-term competitive advantage for organizations is becoming more and more expensive. The rising marketing costs and declining effectiveness of traditional marketing tools makes both practitioners and theorist search for new solutions, creating company exclusivity in the minds of consumers. Each organization's aim - to present to the public a clear image, which leads to the positive reputation. Properly selected, shaped and maintained the image - this is a real estate organization that has influence on the successful operation of the organization and increase the profitability of the organization and the actual market value. Therefore, the image must be original creation, any job working in the field. The main objective of this work - to assess the opinion of fans VMFD Vilnius Zalgiris football club's image. The object of investigation - the football club VMFD Vilnius Zalgiris image. To achieve the goal, we set the following objectives: • The concept of the image of the organization; • To review the organization's image forming elements and attributes; • Evaluate the fans' views on the factors that shape VMFD Vilnius Zalgiris football club's image